Management Committee

Management Committee
Luc Bouchard, Vice-President, Development and Network Operations | The Master Group

Luc Bouchard

Vice-President, Development and Network Operations

Luc Bouchard has been leaving an imprint on various aspects of the operations of The Master Group since he joined the company as a branch representative in 1993. Before becoming Vice-President, Operations in 2007, he notably headed up the refrigeration division before being put in charge of the entire branch network. In this current role his responsibility is to facilitate interaction between the branches, the sales teams and senior management. His success within the company is due to his in-depth experience and comprehensive understanding of the company’s operational needs, along with his dedication and superior listening skills.

Experience, versatility and vision are among Luc Bouchard’s distinguishing assets.

Benoit Chayer, Vice-President of Marketing & Digital Experience | The Master Group

Benoit Chayer

Vice President of Marketing & Digital Experience

With a bachelor’s degree in mechanical engineering, Benoit took his first steps in the HVAC-R sector as a refrigeration technician. He has successively worked as a supervisor and project engineer at Kraft Canada Inc. In 2011, he joined Master as Product Manager, Commercial Equipment (LG and YORK) to develop the VRF market, train sales personnel and adapt the structures of each department to operate with this new type of equipment. Noted for his strategic vision, ethics and product knowledge, he was promoted to the position of Vice-President, Sales and Strategy in 2015.

Pierre-Marc Desbiens, Vice President, Product Management | The Master Group

Pierre-Marc Desbiens

Vice President, Product Management

Since joining The Master Group in 2005, Marc has climbed the ranks from Representative to Engineering Consulting Firms, to Director and now Vice-President, Engineering and Products. He holds a bachelor's degree in engineering from McGill University and a master's degree in engineering management from Sherbrooke University. Marc has distinguished himself by his discipline and openness, which makes him a visionary team player, capable of growing the business while keeping in mind the importance of providing quality service to clients.

Alain Fournier, Senior Vice President Business Development Strategic & National Accounts | The Master Group

Alain Fournier

Senior Vice President Business Development Strategic & National Accounts

Alain Fournier’s career at Master Group spans close to 25 years. After starting out as a sales representative in one of the company’s branches, he rose through the ranks to become sales manager in 1993. He became a shareholder in 1999 and was promoted to the position of executive vice-president in 2009. Persistence, leadership and team spirit are among the assets that have contributed to the company’s growth and influence.

Determined and enthusiastic, Alain Fournier was named Executive Vice-President in January 2009.

Kevin Fullan, Vice President of Distribution, Central Canada | The Master Group

Kevin Fullan

Vice President of Distribution, Central Canada

Kevin joins Master Management Team in February 2021 with an impressive bagage of skills, knowledge and professional background. After receiving his Bachelor of Science Degree from Cornell University he spent the early part of his career in sales positions with Parker Hannifin. He later moved on to wholesale distribution and spent the last 7 years as a General Manager at Wolseley Canada. In this role, Kevin had full responsibility for the plumbing and HVAC/R business in Ontario and the Atlantic provinces. Kevin’s strong leadership, keen understanding of our industry, and his passion to lead people are the ideal assets to support the Central Canada team.

Rolland Grenier, Senior Vice President, Business Solutions | The Master Group

Marc Gagnon

Vice-President, Sales, Business Solutions, Eastern Canada

With a building mechanics degree from CEGEP de St-Hyacinthe, Marc Gagnon has never ceased to take up the challenges that have been entrusted to him over the years. Starting his career in 2002 with The Master Group as a Product Director, he continues to perform by successively holding the positions of Ventilation Sales Director, and then Industrial Commercial Director for Montreal. Until very recently, he held the position of Regional Sales Director for Montreal, including interim responsibility for the Quebec City region. As a key player in the development of commercial, industrial, and institutional solutions, Marc’s exceptional know-how, leadership skills, and strong dedication to the customer and the company earned him a senior management position in September 2021 as Vice President of Sales and Business Solutions for Eastern Canada.

Rolland Grenier, Senior Vice President, Business Solutions | The Master Group

Rolland Grenier

Senior Vice President, Business Solutions

With a degree in mechanical construction, Rolland Grenier has seen his career marked by working for a high tech heating & ventilation manufacturer where he started as a draftsman and estimator, to subsequently being appointed to the joint position of sales director and general manager. These latter roles allowed him to put to use and improve his knowledge of the North American market, a major asset for The Master Group which he joined in 2011 as Products Director, Hydronic Heating, a fast growing sector for which he possesses great expertise.

His outstanding strategic vision, management of sales operations, technical skills, product and market knowledge, and his dedication earned him a senior management position in December 2012 as Vice-President, Sales Montreal.

Lylle Kephart, Regional Vice President Western Canada | The Master Group

Lylle Kephart

Regional Vice President Western Canada

Lylle joined Master in September of 2018 after 20 years of distribution experience with Acklands-Grainger (AGI) where he was recognized with multiple Manager/Director of the year awards. He held many high level leadership roles with AGI including Regional Director, General Manager and Senior Director for Western Canada where he was responsible for 64 branches in the west. Lylle is a strong believer in building a great team culture of open, honest communication and providing an exceptional customer experience at every interaction. This approach to business has served Lylle very well in the branch and business expansion for Master in Western Canada. Lylle has been VP of the Western Canada business since 2019.

Lylle studied at the Northern Alberta Institute of Technology (NAIT) in both Marketing and Management where he learned the value of leadership in an organization.

Éric Lajoie, Vice President, Distribution, Eastern Territory  | The Master Group

Eric Lajoie

Vice President, Distribution, Eastern Territory

Since his arrival at The Master Group in 1991, Éric Lajoie has successively occupied the positions of Sales Representative, Sales Manager, Montréal and Principal Sales Director, for the greater Montréal area.

His devotion, creativity, good judgement and knowledge of the market make him the perfect candidate to take over the reins of this territory as Vice-President, Regional Sales in January 2009

At the start of 2020, Eric Lajoie is appointed Vice-President of Distribution for the entire Eastern territory (Quebec and Atlantic provinces).

Rémy Langelier, Chief Financial Officer | The Master Group

Rémy Langelier

Chief Financial Officer

Holder of a bachelor’s degree in management accounting from the Université du Québec à Montréal and member of the Chartered Professional Accountants (CPA), Rémy has more than 20 years of management experience in the fields of finance, accounting and administration as well as mergers and acquisitions. Rémy joined the Master team in January 2019 as Chief Financial Officer. He previously served as operations controller and project controller at Bombardier Transportation and worked for over 14 years at Héroux-Devtek, where he quickly climbed the ladder in the finance department to reach the position of vice-president corporate development, mergers and acquisitions. Known for his remarkable business sense and his versatility within large, medium and small companies, Rémy brings a wealth of experience to support The Master Group’s business strategy.

Neil McDougall, President | The Master Group

Neil McDougall


Neil McDougall has had an illustrious career operating at the highest levels in multiple industries. After earning his business administration degree in England in 1996, he accumulated extensive experience in the diesel engine industry over the next ten years to then join Caterpillar Inc. in Geneva, where he oversaw regional sales and marketing operations for Europe, Africa, and the Middle East. He continues his rise within the company through various management positions, up to his appointment as Director, Global Retail Sales and Marketing. His impressive career at Caterpillar delivered many achievements. In 2016, Neil joins Johnson Controls and applies his strategic approach and experience from 27 years with Caterpillar to a new and different industry. He took the helm of the Master Group as president in June 2019.

Martin-Charles Pilon, Vice President, Information Technology and Digital | The Master Group

Martin-Charles Pilon

Vice President, Information Technology and Digital

Part of the Master management team since 2018, Martin-Charles Pilon has specialized in new technologies for over 20 years. Over the course of his career, Martin-Charles has closely followed technological developments and has adapted his management of IT solutions according to the realities of the market and the business objectives of the companies where he worked. Recognized for his enthusiasm, curiosity and expertise in IT management, he excels in transforming ideas into concrete achievements. Motivated by high standards, he mobilizes and encourages his collaborators and partners to strive for excellence.

Keith Strachan, Senior Vice President, Distribution | The Master Group

Keith Strachan

Senior Vice President, Distribution

With a wealth of wholesale distribution, business strategy, and leadership experience, Keith joined The Master Group as a Regional Director for Alberta, Saskatchewan, and Manitoba in March of 2020. Keith holds a Bachelor’s Degree in Business from the University of Calgary and he has augmented his education through studies at the University of Virginia, Darden School of Business and the IMD School of Business in Switzerland. Over his 17 year career at Wolseley Canada he continuously progressed through various leadership positions, serving as General Manager for Western Canada and as a member of the Executive Management Team.

Having worked in all levels of wholesale distribution, Keith understands the strength of progressive customer relationships, a strong team culture, and the growth and development of the people on his team. This understanding helped lead to his appointment as Senior Vice-President, Distribution for The Master Group in late 2020.

Louis St-Laurent, Chief Executive Officer | The Master Group

Louis St-Laurent

Chief Executive Officer

Louis St-Laurent has been Chief Executive Officer of the Master Group since 2019. A graduate of Concordia University, he quickly set himself apart from his peers with his superior interpersonal skills and innate business sense. After gaining experience as a sales representative at Kraft, he was hired in 1984 as Sales Manager of Master’s Kelko division. With the company’s rapid expansion, he was promoted to the position of Vice-President, Marketing in August 1990. He became a shareholder a year later, then was at the helm of the company as President from 2006 to 2019.

Louis St-Laurent is a natural leader and a remarkable executive who is deeply respected within the industry.

Sandrine Van Eyck, Vice President, Transformation Projects and Real Estate | The Master Group

Sandrine Van Eyck

Vice President, Transformation Projects and Real Estate

Graduate in Leadership and Negotiation at Harvard Business School in 2010, Sandrine has a great ability to simultaneously pilot and implement many projects of great complexity. With more than 20 years of planning and management experience, Sandrine has a proven track record for implementing and measuring improvements to increase efficiency, accuracy and productivity in order to apply the company’s strategies. Since joining Master in June 2009 as Real Estate Director, she has demonstrated her management skills by taking on many major challenges related to the real estate portfolio of the entire company.

Over 65 years of expertise
Over 65 years of expertise
Wide selection of products
Wide selection of products
Customer service experts
Customer service experts
A network of more than 50 branches
A network of more than 50 branches