Luc Bouchard
Vice President, Branch Development
Luc Bouchard has been leaving an imprint on various aspects of the operations of The Master Group since he joined the company as a branch representative in 1993. Before becoming Vice-President, Operations in 2007, he notably headed up the refrigeration division before being put in charge of the entire branch network. In this current role his responsibility is to facilitate interaction between the branches, the sales teams and senior management. His success within the company is due to his in-depth experience and comprehensive understanding of the company’s operational needs, along with his dedication and superior listening skills.
Experience, versatility and vision are among Luc Bouchard’s distinguishing assets.
Mat Brown
Vice President, Business Development and Products, Central Canada
Holder of a Bachelor’s degree of Applied Science in Mechanical Engineering from the University of Toronto, Mat joined The Master Group in October 2020 as an Industrial Sales Manager. With 12 years of experience as a partner at EFI Concepts, an Ontario-based company acquired in 2020, he quickly brought his leadership skills to our company as well as his expertise in the application of HVAC-R products dedicated to industrial, environmental, and institutional business solutions. Mat has been Vice-President of Business and Product Development for the Central Canada region since February 2022.
Benoit Chayer
Vice President, Marketing & eBusiness
Benoit is a seasoned mechanical engineer with 20+ years of experience in the HVAC-R industry. As a member of the Professional Engineers of Quebec, he has held various leadership roles, including Commercial Product Director and Vice-President, Sales and Strategy at Master. Benoit's expertise in product knowledge and digital integration, combined with his education and passion for the industry, make him a valuable asset in leading the Marketing and eBusiness department.
Alain Fournier
Senior Vice President, Business Development Strategic & National Accounts
Alain Fournier’s career at Master Group spans close to 25 years. After starting out as a sales representative in one of the company’s branches, he rose through the ranks to become sales manager in 1993. He became a shareholder in 1999 and was promoted to the position of executive vice-president in 2009. Persistence, leadership and team spirit are among the assets that have contributed to the company’s growth and influence.
Determined and enthusiastic, Alain Fournier was named Executive Vice-President in January 2009.
Kevin Fullan
Vice President, Distribution, Central Canada
Kevin joins Master Management Team in February 2021 with an impressive bagage of skills, knowledge and professional background. After receiving his Bachelor of Science Degree from Cornell University he spent the early part of his career in sales positions with Parker Hannifin. He later moved on to wholesale distribution and spent the last 7 years as a General Manager at Wolseley Canada. In this role, Kevin had full responsibility for the plumbing and HVAC/R business in Ontario and the Atlantic provinces. Kevin’s strong leadership, keen understanding of our industry, and his passion to lead people are the ideal assets to support the Central Canada team.
Marc Gagnon
Vice President, Business Solutions Sales, Eastern Canada
With a building mechanics degree from CEGEP de St-Hyacinthe, Marc Gagnon has never ceased to take up the challenges that have been entrusted to him over the years. Starting his career in 2002 with The Master Group as a Product Director, he continues to perform by successively holding the positions of Ventilation Sales Director, and then Industrial Commercial Director for Montreal. Until very recently, he held the position of Regional Sales Director for Montreal, including interim responsibility for the Quebec City region. As a key player in the development of commercial, industrial, and institutional solutions, Marc’s exceptional know-how, leadership skills, and strong dedication to the customer and the company earned him a senior management position in September 2021 as Vice President of Sales and Business Solutions for Eastern Canada.
Rolland Grenier
Senior Vice President, Business Solutions
With a degree in mechanical construction, Rolland Grenier has seen his career marked by working for a high tech heating & ventilation manufacturer where he started as a draftsman and estimator, to subsequently being appointed to the joint position of sales director and general manager. These latter roles allowed him to put to use and improve his knowledge of the North American market, a major asset for The Master Group which he joined in 2011 as Products Director, Hydronic Heating, a fast growing sector for which he possesses great expertise.
His outstanding strategic vision, management of sales operations, technical skills, product and market knowledge, and his dedication earned him a senior management position in December 2012 as Vice-President, Sales Montreal.
Lylle Kephart
Vice President, Distribution, Western Canada
Lylle joined Master in September of 2018 after 20 years of distribution experience with Acklands-Grainger (AGI) where he was recognized with multiple Manager/Director of the year awards. He held many high level leadership roles with AGI including Regional Director, General Manager and Senior Director for Western Canada where he was responsible for 64 branches in the west. Lylle is a strong believer in building a great team culture of open, honest communication and providing an exceptional customer experience at every interaction. This approach to business has served Lylle very well in the branch and business expansion for Master in Western Canada. Lylle has been VP of the Western Canada business since 2019.
Lylle studied at the Northern Alberta Institute of Technology (NAIT) in both Marketing and Management where he learned the value of leadership in an organization.
Eric Lajoie
Vice President, Distribution, Eastern Canada
Since his arrival at The Master Group in 1991, Éric Lajoie has successively occupied the positions of Sales Representative, Sales Manager, Montréal and Principal Sales Director, for the greater Montréal area.
His devotion, creativity, good judgement and knowledge of the market make him the perfect candidate to take over the reins of this territory as Vice-President, Regional Sales in January 2009
At the start of 2020, Eric Lajoie is appointed Vice-President of Distribution for the entire Eastern territory (Quebec and Atlantic provinces).
Martin-Charles Pilon
Vice President, Information Technology and Digital
Part of the Master management team since 2018, Martin-Charles Pilon has specialized in new technologies for over 20 years. Over the course of his career, Martin-Charles has closely followed technological developments and has adapted his management of IT solutions according to the realities of the market and the business objectives of the companies where he worked. Recognized for his enthusiasm, curiosity and expertise in IT management, he excels in transforming ideas into concrete achievements. Motivated by high standards, he mobilizes and encourages his collaborators and partners to strive for excellence.
Steve Plourde
Vice President, Finance and Administration
Steve joined the Master team in November 2021 and brings with him over 20 years of international experience in the field of finance and management accounting, including several years with large companies with pan-Canadian operations and subsidiaries in the US and Europe. He holds a bachelor's degree from Concordia University, as well as a CPA designation in Canada and the United States. He has also participated in several growth, acquisition and integration projects that led him to hold management positions internationally. Recognized for his leadership, change management and business process optimization skills, Steve is well positioned to make a significant contribution to the management team and to the growth of Master.
Keith Strachan
Senior Vice President, Distribution
With a wealth of wholesale distribution, business strategy, and leadership experience, Keith joined The Master Group as a Regional Director for Alberta, Saskatchewan, and Manitoba in March of 2020. Keith holds a Bachelor’s Degree in Business from the University of Calgary and he has augmented his education through studies at the University of Virginia, Darden School of Business and the IMD School of Business in Switzerland. Over his 17 year career at Wolseley Canada he continuously progressed through various leadership positions, serving as General Manager for Western Canada and as a member of the Executive Management Team.
Having worked in all levels of wholesale distribution, Keith understands the strength of progressive customer relationships, a strong team culture, and the growth and development of the people on his team. This understanding helped lead to his appointment as Senior Vice-President, Distribution for The Master Group in late 2020.
Sandrine Van Eyck
Vice President, Transformation Projects and Real Estate
Graduate in Leadership and Negotiation at Harvard Business School in 2010, Sandrine has a great ability to simultaneously pilot and implement many projects of great complexity. With more than 20 years of planning and management experience, Sandrine has a proven track record for implementing and measuring improvements to increase efficiency, accuracy and productivity in order to apply the company’s strategies. Since joining Master in June 2009 as Real Estate Director, she has demonstrated her management skills by taking on many major challenges related to the real estate portfolio of the entire company.