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Another international high profile brand exclusivity at Master: Commercial AC Products by LG Electronics

Boucherville, June 7th 2010 – The Master Group is very happy to announce an exclusive distribution agreement for the complete line of LG Commercial AC cooling & heating products covering all of its territory, from Kingston, Ontario to the Atlantic Provinces, effective today.

"This is an important brand that we are adding to our already deep list of products that we offer. More importantly, the LG Electronics Commercial AC line is very complete and their exceptional technology will provide an important performance edge compared with competitive products" notes Louis St-Laurent, President, The Master Group L.P. "Throughout the years Master has acquired the position of leader in the field of ductless residential cooling & heating. This exclusive agreement with LG Electronics Canada Inc. will now provide us with the best tools to propel us to the same enviable level in the commercial sector."

"The regions we service constitute some of the most flourishing markets in all of Canada for these types of products. This provides us an enormous potential and we intend to move forward ensuring optimal commercialization" concludes Mr St-Laurent. On this point, The Master Group already plans to set up a laboratory, unique in Eastern Canada, dedicated to the LG line for means of technical training and demonstration for our dealers and for consultant engineers.

Joseph Tarascio, Director, Commercial Air Conditioning, LG Electronics Canada, foresees this new business partnership with great enthusiasm. "Throughout my career in the HVAC-R industry, I have had the opportunity to work closely with the team at Master Group, and have always regarded them highly for their professionalism and know-how. We at LG Canada are excited and look forward to a long-lasting collaboration with our line of Commercial AC products."

At Master, Sebastien Champoux will be in charge of the LG commercial line as Product Director. This line provides a wide range of tailored commercial air conditioning products suited to buildings in a variety of types and sizes. Its Multi V Plus is one of the world’s highest capacity units, essential for high-rise buildings. LG’s Multi V Sync provides simultaneous heating and cooling with one outdoor unit, ensuring optimal temperature conditions. LG’s Multi V Space is also well known for being economical, aesthetically pleasing, and is ideal for sophisticated, luxurious living spaces.


About LG Electronics

LG Electronics Canada is a subsidiary of LG Electronics Inc. which is a global leader and technology innovator in consumer electronics, home appliances, mobile communications and business solutions. LG is comprised of five business units - Mobile Communications, Home Appliances, Home Electronics, Air Conditioning and Business Solutions. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems. LG Electronics Canada has offices in Toronto and Vancouver.


About The Master Group L.P.

The Master Group has lead the air conditioning, refrigeration and heating sectors for more than 55 years now and is the largest independent distributor in Eastern Canada. It employs some 350 dynamic and devoted individuals who serve the industry from over 15 branches and two distribution centres spanning from Eastern Ontario to the Maritimes.


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Source: Nathalie Lajoie
Director, Communications & Marketing