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February 27th, 2012 Back to all press releases

2012-02-27 - The Master Group strengthens its sales force in the Greater Toronto Area and appoints two new Directors

Boucherville, February 27th, 2012 - In keeping with its Ontario market expansion, The Master Group is very pleased to announce the arrival of two new members in the Greater Toronto Area team as Operations & Sales Directors.



First, management welcomes David Bergeron who, with his expertise in supply chain, customer services, general management & finance, will assume the position of Operations Director. Mr. Bergeron will be responsible for the development, management, logistics and operations of the Hamilton, East York & Etobicoke branches. His professional background includes positions such as Regional Operations Manager at Carrier Corporation and most recently, Vice President Operations & Supply Chain at Don Park (Noble).


The Master Group also welcomes Ajay Madnani, appointed as Sales Director. With close to fifteen years of experience in the HVAC-R, Ajay will lead the team made up of Scott McKee, Alex Pascu and Kim Adam whose mandate will be to develop sales in the GTA. With his bachelor’s degree in mechanical engineering, he has stood out in the market with his strategic and creative abilities, leading to important sales increases for major brands in the industry. Until recently, he was Product Sales Manager at Don Park.


« Mr. Bergeron and Madnani will join their efforts to develop this market with great potential and their arrival will allow the implementation of an operations & sales structure true to the model introduced in all the other Master markets» says Alain Fournier, Executive Vice President, The Master Group L.P. «Since our arrival in the GTA one year ago, we took the time to analyze and take the pulse of the market in order to make the best possible decisions for the development of this new territory. The arrival of these two experienced team players illustrates the strength of our foundation in this region and will, without a doubt, represent key assets in our growth».



David Bergeron
Operations Director


Ajay Madnani
Sales Director



About the Master Group L.P.

Leader in the air conditioning, refrigeration and heating sectors for almost 60 years now and 2010 winner as one of Canada’s 50 Best Managed Companies, The Master Group is the largest independent distributor in Eastern Canada. The company employs over 500 dynamic and devoted individuals who serve the industry from over 20 branches and two distribution centres spanning the Greater Toronto Area eastward to the Maritimes.



Source: Nathalie Lajoie
Director, Communications & Marketing
Email : nlajoie


Press Release (PDF)