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September 12th, 2011 Back to all press releases

2011-09-12 - Master Group’s Québec branch undergoes a complete makeover!


Boucherville, September 12th, 2011 - The Master Group L.P. is very proud to welcome its Québec City customers to our brand new branch which has been completely transformed as of September 2nd. The expansion work began in the spring of this year and gave birth to a modern, spacious and bright environment. With its 30,000 square feet, it is our largest installation throughout the Group’s network of branches.

The new branch has been designed and built based on the growing needs of our Québec City customers and includes a modern layout and new furnishings. The result is more than conclusive: this sales counter presents a very distinct signature with contemporary colors, brightness, refined style and maximized ergonomics.

Everything has been designed to improve service and customer experience: more products in inventory, displays with easier access and ten service counters located together covering all the HVAC-R specialties. A pickup service area with doors has also been installed at the front of the building, along with a « returns and warranties » service counter in the warehouse, and technical service counter on the main floor for quick service and consultations.

A mezzanine style second floor of over 6,000 square feet now hosts the entire sales team. A fully equipped training room for presentations and video conferencing has also been designed to easily accommodate groups of up to 60 people.

For this large expansion, Master has favoured the use of equipment from its major brands including York, Titus and Fabricair, such installations will therefore be available for customer training and demonstrations.

« Our branch has undergone a complete makeover and we are more than happy to serve our customers in an installation that truly surpasses the architectural standards of our industry. », says Denis Papillon, Director of Operations, Québec City branch. « From a cramped area with a low ceiling we’ve moved to a dynamic environment that meets all our needs in terms of service, sales, training and efficiency. »


About the Master Group L.P.

Leader in the air conditioning, refrigeration and heating sectors for almost 60 years now and 2010 winner as one of Canada’s 50 Best Managed Companies, The Master Group is the largest independent distributor in Eastern Canada. The company employs over 460 dynamic and devoted individuals who serve the industry from over 19 branches and two distribution centres spanning the Greater Toronto Area eastward to the Maritimes.



Source: Nathalie Lajoie
Director, Communications & Marketing
Email : nlajoie


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