Every little step may lead to great things. From November 24 to 30, Yellow, a Québec retail shoe store company, will donate $1 to Fondation Tel-jeunes for each pair of shoes or boots sold throughout all of its stores.

For the past 10 years The Master Group has been supporting Tel-jeunes, a key resource offering young people aged 5 to 20 a timely, confidential and free service of professional counsellors available around the clock.

The theme of the campaign, "TAKE A STEP: When you buy footwear at Yellow, you take a step to help Tel-jeunes" is intended to emphasize how a purchase gesture can turn into a donation. "Take a step" is also an invitation for youth and parents to take a step towards Tel-jeunes and LigneParents if they are in need.